Bone broth for weight management and curbing sugar cravings.
Cravings are rarely about willpower. They are usually about protein, salt, fluid and the shape of your afternoon.
6 min read

Why the 4pm craving happens
The classic mid-afternoon crash usually has three ingredients: a lunch too low in protein, mild dehydration, and blood sugar dropping after a carbohydrate-heavy meal. The body asks for the fastest fix it knows, which is sugar. Twenty minutes later the same dip returns, slightly deeper.
Anything that arrives warm, salted and protein-rich interrupts that loop — not by suppressing the craving through force, but by answering what the body was actually short of.
What a cup of broth offers
- 5.9 to 11g of protein for 31 to 50 calories — a high protein-to-calorie ratio.
- 0.8 to 1.3g of carbohydrate, and no added sugar or sweeteners.
- Fluid and sodium, which resolve the thirst that often masquerades as hunger.
- Warmth and volume in the stomach, both associated with feeling fed.
- A savoury taste that ends the eating impulse, rather than a sweet one that extends it.
Collagen is not a complete protein, so it should sit alongside complete protein at meals rather than standing in for it.
A craving is a question. Protein, salt and warmth answer it more honestly than a biscuit does.
How to use it
- 3pm to 4pm: one cup instead of the biscuit or the pastry run.
- Before dinner: a small cup 20 minutes ahead takes the edge off arriving at the table ravenous.
- After dinner: a warm savoury cup as the full stop, in place of the evening picking.
- As a soup base: broth with greens, an egg and herbs is a filling meal for very little.
- In a smoothie: unsalted Pure Chicken broth blended with banana, coconut milk and a nut butter to see you through the day.
Common questions
- Does bone broth help with weight loss?
- Indirectly. It is high in protein and very low in calories and sugar, so it works well as a substitute for higher-calorie snacks and helps with satiety. It does not burn fat on its own.
- How many calories are in a cup of bone broth?
- Around 31 to 50 calories per 240ml serving depending on the blend, with 5.9 to 11g of protein.
- Does bone broth stop sugar cravings?
- It addresses the usual causes — low protein, dehydration and a blood-sugar dip — and its savoury taste tends to close the eating impulse rather than extend it. Most people find the afternoon craving easiest to displace.
- Should I do a bone broth fast or cleanse?
- We would not recommend broth-only days. They are low in energy, fibre and complete protein. Use broth alongside meals rather than instead of them.
- When is the best time to drink bone broth for appetite control?
- Mid-afternoon, or roughly 20 minutes before dinner. Those are the two points where a warm protein-rich cup changes what you eat next.
Start the routine
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